Diwali 2020 Festival SEO & Marketing Strategy — OfficialDiwali.com
Many people in India think making a website and adding a product that’s it — and thinking Bas Ab Mere Sales Aayega, it’s not like that.
After the months of pent-up demand amid the coronavirus pandemic now consumers are likely to buy the product online and demand for the product is increasing day by day. Positive buying sentiment for Diwali 2020 is shown by the Consumers-influencer says analytics company TRA Research
Website is the one part where you show your page product and services but it’s not enough for any search engine to rank a website that is not optimized.
Table of Contents
- WHY SEO IS NEEDED FOR YOUR ONLINE STORE?
- Last Year’s Trends Analysis
- Understand The Keyword Intent
- Launch New Product or Something Unique
- Start Creating The Festival Content
- Last Year Content Optimization
- Site Technical Performance
- Structured Data For eCommerce
- Areas to Focus on website
- Conclusion on Festive SEO Strategy
WHY SEO IS NEEDED FOR YOUR ONLINE STORE?
If you are here then I hope you have a basic understanding of SEO or What is SEO — Search Engine Optimization is a powerful technique to get your online store under the spotlight.
SEO is the medium focused on driving organic long term results. Just think like SEO is one tweak on the website to boost a conversion rate by 10% — 35% on your website then can you really afford not to?
Here are the 6 things that yottaa.com offers to do now to get your eCommerce site ready for the peak period.
1. Confirm your holiday website team staffing hours (Technical Operations, Marketing Operations )
2. Establish an “Emergency Plan” for site performance issues
3. Load test web pages to handle the peak in traffic
4. Avoid adding the new functionality to the website when the festival is closed.
5. Get the full inventory and errors of your 3rd party technologies
6. Optimize and stabilize your site performance and always monitor it
There are many more reasons but I want to emphasize one is Page Deletion and Redirect to a new one.
Many people delete the pages without redirecting to new product pages. If you delete the page that has authoritative links, high-quality content then please stop making this activity.
If you want to do that make sure you set up the 301 redirects to the new page.
Don’t forget about Mobile SEO. Nearly 75%-91% of searches are held on mobile so take a look at each page on your website to ensure every photo, video, the button is mobile responsive.
Structured Data For eCommerce
If you add the additional data to the search engine — in return you’ll get the product structured data of price, review, etc. This will help google to provide the enhanced search result for your site.
For full detail on Diwali SEO or Holiday SEO Strategy do catch on officialdiwali.com
Festive SEO or Holiday SEO is the best way to invite visitors to your online store before they get on your competitor’s store.
Therefore in this blog, I’ve discussed some points on Holiday SEO to amplify your store revenue. By using this SEO strategy properly you can rank on the SERPs and strengthen the bond with their customers.
Stayed Tuned
Thank you
